A QA Analyst turned UX Designer, I bring 20 years of experience taking products to market, right from their conception through to live release. Having worked on numerous high profile Government projects, in online sports betting & video gaming industries, right through to e-commerce start-ups and financial powerhouses, I have a very broad and interesting mix of industry & technical knowledge!​

​

My belief is that quality should never be a bottleneck at the end of development, it should be a mindset embedded from design through to release. Alongside my background in QA and support, I now work with AI-enhanced workflows to improve analysis, speed up iteration, and surface insights earlier in the product lifecycle.

This experience has strengthened my problem-solving skills, attention to detail, and analytical thinking, while reinforcing the importance of human judgment and verification when working with AI-assisted outputs. I have a deep understanding of how products function in practice and how well they meet real business and user needs.

By combining hands-on product knowledge with practical AI literacy, I’m able to empathise with both stakeholders and users, identify motivations and pain points, and help teams make better, more informed decisions.

​

When working on a project I understand that a good design is not created alone in a moment of inspiration, It’s an iterative process that requires collaboration between multiple stakeholders and your end users.

​

I love to deliver a quality service and be involved in a product that users enjoy using and that solves their problems or needs.

​

I naturally enjoy helping people and solving their problems.